Thursday, March 25, 2010

25 years of the British Fashion Council

London based ad agency, Glue were thrilled to be part of London Fashion Week in February. A 3D holographic film their digital film unit Superglue produced for the British Fashion Council was streamed online and live at Somerset House during London Fashion Week as part of the first dedicated Digital Schedule, a new initiative which brought together live streamed fashion shows and a selection of digitally presented fashion films.

The film, which celebrates 25 years of the British Fashion Council, London Fashion Week and the British Fashion Awards by showcasing 25 key dresses from the last 25 years in fashion, was originally screened during the British Fashion Awards in December 2009 where it was projected onto a 10ft screen in which models appeared to float on the stage as larger than life 3D holograms.


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